I work closely with clients asking a lot of questions to help them strategically identify their communications goals. Next comes defining and developing the products that will help them achieve those goals.
Write. Edit. Synthesize.
Mr. Cassell has more than 30 years experience in communications. He has written and edited feature articles, website content, toolkits, talking points, press kits, annual reports, policy papers, PowerPoint presentations, brochures and speeches. Mr. Cassell has written for major media outlets including USA TODAY, National Public Radio, The Washington Post, Washingtonian Magazine, The Washington Times and The Washington Star, among others.
An association of Fortune 100 company members relies on Mr. Cassell to write and edit its materials targeting the skyrocketing costs of workplace medical benefits. Topics range from obesity, smoking and depression to diabetes, cancer and cardiovascular problems, and the best practices for addressing these issues. Recently, Mr. Cassell was the lead writer when this group provided website content for the CEO-driven Healthy Weight Commitment Foundation’s efforts to transform eating habits. The foundation’s work is supported and cited by First Lady Michele Obama.
Define. Create. Manage.
Mr. Cassell has managed the lead publications for Children’s National Medical Center and the American National Red Cross, and ghost-written articles for CEOs and clinicians that have been published in newspaper guest columns. He also has spearheaded marketing communications for CNMC’s clinical trials unit, written materials for a cutting-edge biotech company and was the managing editor of a widely used book for treating STDs in developing countries.
He has received the highest awards for his work from the American Society of Association Executives, the International Association of Business Communicators and the Society of National Association Publications.
Mr. Cassell attended American University and Georgetown University in Washington, DC, and has a B.A. degree in American Studies. He also completed numerous courses in George Washington University’s Publications Specialist Program.